While value leader Taco Bell explores the higher end of the barbell, Arby's is moving down from the top end to test value. Which strategy will work? Part I.
As cost pressures become a greater concern, quick-service restaurant operators are looking for ways to maximize sales. Because the bulk of QSR sales occur at the drive-thru window, operators want to ensure those customers are handled quickly and efficiently. In this mini guide, we look at the latest innovations designed to speed up traffic in the drive-thru lane.
