Quick-serve restaurant chains have been offering a variety of programs to help spur franchise growth in today's tight credit market. But TCBY's recently announced effort is one of the more unique.
TCBY, The Country's Best Yogurt for over 25 years, is conducting a nationwide search in order to award a budding entrepreneur the chance to win a free new TCBY store.
During the fall of 2009, TCBY will begin the This Could Be Yours, The Great TCBY Store Giveaway to find one person who can continue the tradition started in 1981 of serving the country's best frozen yogurt. Those interested in winning the brand new TCBY store will be asked to submit a short video to TCBY explaining why they should be the recipient of this gift — and where the next TCBY should be.
"There is no question that running your own business and being your own boss is an exciting prospect for many people. Joining the TCBY family means that you can do this with the support of a time-tested frozen yogurt brand that truly is the country's best," explained Michael Ward, president of TCBY. "So we're encouraging anyone interested in owning their own TCBY to start thinking about their video submissions now."
Videos will be judged on creativity, presentation and the submitter's ability to answer the question 'Why you and why your town?' TCBY will roll out the official contest and begin collecting videos on Oct. 5. The winner will be announced in early 2010.
