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Bloomberg: Across the restaurant industry, breakfast sales have grown faster than other segments in the past five years, according to data from consumer-research company NPD Group. And breakfast foods are about 25 percent more profitable than lunch and dinner items, based on the cost of ingredients, said restaurant consulting firm Technomic.
 
An analyst with UBS AG in New York warned, however, that the daypart's growth may have reached its peak. Consumers also are likely to be cautious about trying new products in light of the recession.
 

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