JStokes named Subway San Diego agency of record

WALNUT CREEK, Calif. — JStokes has announced that it has been named advertising agency of record for Subway restaurants in the San Diego market. JStokes won the account following an agency review that included three other agencies.

JStokes, an integrated marketing communications agency, will handle advertising strategy, media buying and promotions, among other responsibilities.

San Diego is the fourth Subway market added to JStokes' client roster in the last year. The agency, which now represents more than 1,300 restaurants in the Western U.S., won the Santa Barbara and Bakersfield markets in February 2008 and the Hawaii market in August 2008.

JStokes will begin work immediately with the San Diego market.