MIAMI — Burger King Corp. has signed a multi-year sponsorship agreement with Tony Stewart and Stewart-Haas Racing for two NASCAR Sprint Cup Series races, the company has announced.
As part of the sponsorship agreement, BKC has two primary paint schemes on the No. 14 Sprint Cup car, which will be featured at the July 4 NASCAR Sprint Cup Series race at Daytona (Fla.) International Speedway and the Sept. 27 race at Dover (Del.) International Speedway. The company also has a personal services agreement with Stewart that includes appearances in commercials, restaurant promotions and at BKC sponsored events.
BKC will leverage the sponsorship both on and off the track, through comprehensive national marketing programs and promotions.
Additionally, BKC will be the exclusive quick-service restaurant sponsor of Eldora Speedway in 2009. Activation surrounding this sponsorship will include Burger King signage at the track, hospitality and other on-site activities.
