0 Comments
The New York Times: In the mid-1990s, McDonald's was struggling to find its identity amid new competitors and changing consumer tastes as it tried one failed idea and another. Growth outpaced customer service, and critics slammed the chain's Super Size menu for contributing to obesity. After implementing the company's "Plan to Win" internal playbook that focuses on people, products, place, price and promotion, the company has delivered 55 consecutive months of global same-store sales increases.
 

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.

Features

Sponsored by:

News

Blogs

User Comments

Products & Services

Delfield Refrigeration

http://global.networldalliance.com/new/images/products/4873.png

4873/Delfield-Refrigeration

Planning & Assessment Services

http://global.networldalliance.com/new/images/products/4490.png

4490/Planning-Assessment-Services

Presentation: Unleashing the Retail Customer Experience

http://global.networldalliance.com/new/images/products/webcast_small.gif

3099/Presentation-Unleashing-the-Retail-Customer-Experience

Training and Support

http://global.networldalliance.com/new/images/products/training_7.jpg

132/Training-and-Support

Reporting and Management Services

http://global.networldalliance.com/new/images/products/4495.png

4495/Reporting-and-Management-Services

LG M3704CCBA - 37" class (37.0" measured diagonally)

http://global.networldalliance.com/new/images/products/4316.png

4316/LG-M3704CCBA-37-class-37-0-measured-diagonally

Philips Video Walls

http://global.networldalliance.com/new/images/products/4174.png

4174/Philips-Video-Walls

SUR40: 40" Touch Table with Microsoft® Surface®

http://global.networldalliance.com/new/images/products/4850.png

4850/SUR40-40-Touch-Table-with-Microsoft-Surface

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

LG M4225CCBA - 42" class (42.0" measured diagonally)

http://global.networldalliance.com/new/images/products/4312.png

4312/LG-M4225CCBA-42-class-42-0-measured-diagonally

Foodservice Social Media Universe
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.
Infographic: Top 12 Benefits of Digital Menu Boards