EL SEGUNDO, Calif. — Konami and Subway restaurants have announced a partnership that will help promote Subway Fresh Fit For Kids meals and Konami's best-selling get-up-and-move video game DanceDanceRevolution. Now thru March 29, participating Subway restaurants will offer one of six exclusive DanceDanceRevolution branded premium toy accessories with each purchase of a Subway Fresh Fit For Kids meal.
Available for a limited time, the Subway Fresh Fit For Kids meal DanceDanceRevolution branded premiums include:
- Action Armband
- Water Bottle
- Disco Revolution
- Pencil Pal
- Dancemania
- Break-it-Down
The kids' meal and each premium will come in four-color DanceDanceRevolution kids' meal bags that feature DanceDanceRevolution images on one side and details about the Subway Fresh Fit For Kids meal program on the other.
Additionally, DanceDanceRevolution has been an official part of the physical fitness curriculum in multiple school districts throughout the United States, including every school in the state of West Virginia.
The promotion is being supported by commercial TV spots airing on major kid-focused broadcast stations Feb. 9 through March 29, and will be available at all participating Subway restaurants nationwide.
