Wendy's is kicking off an online promotional 99-cent Bid For Value auction contest today. Participants can win an X-Box 360 Elite Console, Lenovo ThinkPad, a Kawasaki
The promotion starts today and runs through Jan. 14. Eligible participants can register at the Web site www.99CentBidforValue.com until Jan. 14 at 11:59 p.m. Eastern time.
The promotion is set up in reverse auction style. Participants log on at designated times to submit a bid that reduces the retail value of the designated prize by specified increments, such as $1 or one cent. Bidding continues until the price is reduced to 99 cents. The bidder who hits 99 cents wins the prize.
Bidding starts today at 1 p.m. Eastern time on the first prize, an Xbox 360 Elite Console. Auctions are held every half hour during specified times listed on the Web site. Official rules and eligibility requirements also are posted on the site.
