ATLANTA — Chick-fil-A restaurants nationwide are offering customers a free Chick-fil-A Chicken Biscuit to kick off a three-month promotional campaign to heighten awareness of the chain's breakfast offerings.
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| Chick-fil-A Chicken Biscuit |
On Jan. 1, 2009, Chick-fil-A customers will receive an invitation for a free, made-from-scratch Chick-fil-A Chicken Biscuit with any purchase. The promotion is both a celebration of the chain's signature breakfast entree and a response to competitors' recent attempts to enter the segment with their imitation chicken biscuit offerings.
The Chick-fil-A Chicken Biscuit giveaway will be advertised during the Chick-fil-A Bowl broadcast, which airs nationally on ESPN Dec. 31 at 7:30 p.m. Eastern time. The invitations will be distributed at participating Chick-fil-A restaurants beginning Jan. 1 (while supplies last) and can be redeemed through March 28, 2009.
Chick-fil-A introduced its full breakfast menu in 1986. Today, breakfast accounts for approximately 17 percent of the chain's overall sales.
