• Arby's names chief marketing officer

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ATLANTA — Stephen H. Davis has been named chief marketing officer for the Arby's brand effective Jan. 5, the company has announced.
 
Davis will lead all strategic brand-marketing efforts, including product development, national and field marketing, advertising, media, consumer insights and research. He formerly served as senior vice president and chief marketing officer for Heineken North America and held senior leadership positions with PepsiCo Inc.
 
Davis holds a bachelor's degree and an MBA from Wake Forest University.

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