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WebMD Health News: The Journal of the American Dietetic Association has published a survey that reveals consumers reasons for choosing fast food. The reasons include: 
  • Speed (92.3 percent) 
  • Convenience (80.1 percent)
  • Taste (69.2 percent)
  • Value (63.6 percent)
  • "Too busy to cook" (53.2 percent)

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