Popeyes hopes to rebound with improved customer service

Popeyes hopes to rebound with improved customer service
Tags: CRM, Chicken
November 30, 2008

The Atlanta Journal-Constitution: When Cheryl Bachelder, a former KFC and Domino's Pizza executive, took over as AFC Enterprises CEO last fall, she quickly saw the strengths and weaknesses of the company's Popeyes restaurants. The major draw was the flavor of the chicken and red beans and rice, but the stores' customer service was lacking.

Bachelder is heading a plan designed to emphasize the chain's strengths and shore up its weaknesses. Earlier this year, the chain began rebranding as Popeyes Louisiana Kitchen, rolled out a marketing campaign that focuses on its Louisiana culinary heritage, expanded the menu and started a program to get customer feedback for stores. The chain is using that feedback to improve service.

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