MIAMI — Burger King Europe GmbH, a subsidiary of Burger King Corp., has announced the opening of the first Burger King restaurant in the Czech Republic. This new market entry is an important step to accomplish the company's Central and Eastern European expansion strategy. The Burger King brand now operates restaurants in Hungary, Poland, Bulgaria, Romania and the Czech Republic.
"It is part of our overall growth plan to increase our presence in both the existing European Burger King markets and in strategic new ones," said Peter Robinson, president of Burger King Europe GmbH. "The expertise of our franchise partners in Central and Eastern Europe is crucial for the successful development of the Burger King brand. We look forward to continued collaboration with these franchisees and to the entry into further new markets in the region."
The first Burger King restaurant in Eastern Europe opened in 1991 in Hungary. There are now 826 locations in Central and Eastern Europe, with most located in central business districts or large shopping centers.
