RALEIGH, N.C. — Raleigh, N.C.-based marketing and communications agency MSA has captured the most awards of any ad agency at the annual Subway Agency Summit, held recently in New Orleans.
Presented by Subway Franchisee Advertising Trust Fund (SFAFT), the summit is a series of meetings involving the 27 U.S. advertising agencies in the entire Subway system. The summit's "Agency Best Practices Awards" recognized Subway agencies in 16 categories. MSA received honors in:
- Innovative marketing campaign (Frito-Lay in-store chip incidence program)
- Media Buy
- Best TV integration (local market involvement in NBC "Biggest Loser" show)
- Sandwich Artist Sales Incentive program ($5,000. Showdown)
- Best online local marketing campaign (PantsDance Revolution contest supporting Jared's "Tour De Pants").
MSA represents Subway in 27 U.S. markets, making the firm the second largest advertising agency in the entire U.S. Subway system.
Read also, Subway sponsors NC Pants Dance competition.
