DEERFIELD BEACH, Fla. — The Moroch ad agency has selected Myxer's Bullseye hyper-targeting service for use in McDonald's new integrated Web-to-mobile campaign for the chain's McRib sandwich. This new service, designed for advertisers and agencies, includes targeting criteria such as geography, gender, age, music genre preferences and mobile preferences for both Web and mobile Web campaigns.
Myxer is a provider of ad-supported mobile content.
"By being able to hyper-target our audience, we're able to truly reach our client's customers in a very focused and cost-efficient manner," said Shawn Gurn, associate media director for Moroch.
In recent months, Myxer has worked with dozens of high-visibility advertisers to incorporate elements of the Bullseye advertising service into their overall campaigns, including AT&T Wireless, ABC Family, The U.S. Army, CW Networks, SCION, 20th Century Fox and Warner Home Entertainment.
To receive a free sample of the McDonald's campaign mobile content, text MCRIB to 69937 (MYXER) and visit www.myxer.com/advertise for program details.
