IRVINE, Calif. — Taco Bell has named 100 artists to its 2008 Feed the Beat lineup as it once again hooks up America's up-and-coming rock acts as they hit the road. Bands from across the nation will receive $500 in free Taco Bell gift cards and vie for marketing support for their music.
Feed the Beat bands each have a dedicated page on Taco Bell's recently launched Virtual Music Festival Web site (www.feedthebeat.com) which showcases their music, photos, bios and tour schedules. Music fans can purchase music by being redirected to a band's iTunes page.
All 100 will also have the opportunity to compete in Feed the Beat's "Best of the Beat" contest for the chance to be one of three winning bands to have a single produced and promoted by Taco Bell. These three winning bands will work with Taco Bell to identify and hire a well-known producer to record a single for them. The singles will then be promoted on www.feedthebeat.com and through online advertising and in-store efforts in the spring of 2009, as the Web site address will be featured on Taco Bell's sauce packet.
Feed the Beat bands were chosen by a panel of judges based on performance and musicianship, originality and material selection and overall appeal and personality.
Fans can nominate a band by visiting www.feedthebeat.com and clicking on the "Nominate" button located on each band's profile page. Voters can vote for as many bands as they like, but can only vote for each individual band once per day. Voting for bands in the nomination phase continues through Oct. 23.
