LOS ANGELES — MySpace has announced that McDonald's, Sony Pictures, State Farm, and Toyota will be the first four integrated sponsors of MySpace Music, the new music joint venture with the world's largest music labels.
MySpace Music is the first industry-wide music solution that has secured partnerships with Sony BMG Music Entertainment, Universal Music Group and Warner Music Group to create an e-commerce platform based off of the users' ability to discover, share, and socialize through the medium of music. The upcoming launch of MySpace Music evolves the current music offering by empowering the site's five million artists to provide fans with an unprecedented suite of social music services including free audio streaming and music e-commerce.
McDonald's integration on MySpace Music also includes presence on MySpace Music's personal music player, which gives users unique tools and applications they can't find on any other music program. In addition, the company is sponsoring a variety of free song downloads on the site, providing users the opportunity to discover and listen to new artists.
"We're excited to be a part of this innovative new music platform that allows us to connect with customers in a unique and relevant way," said Anja Carroll, marketing director, McDonald's USA.
