Multi-concept franchising a growth vehicle

Multi-Unit Franchisee: Multiunit, multi-concept franchising is a contributing factor in the continued growth of franchising. One motivator propelling multi-concept growth is that more franchisors are specifically seeking franchisees with multiunit experience.

Another factor is the growing number of franchise brands housed under a single corporate roof. Yum! Brands (A&W, KFC, Long John Silver's, Pizza Hut, Taco Bell) and Focus Brands (Carvel, Cinnabon, Schlotzsky's, Moe's Southwest Grill, Seattle's Best Coffee) are two examples of the growing number of franchise "conglomerates" that provide one-stop shopping for franchisees seeking to go the multi-concept route.

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