LOUISVILLE, Ky. -- Digital signage technology has been sneaking into Americans' daily lives in recent years, and the technology is making its way into the foodservice industry as well.
"More and more drive-thru screens are now digital," said David Drain, executive director of the Digital Signage Association. "And restaurant operators are increasingly realizing how effective other outdoor digital signs, as well as digital menu boards, can be in lifting the bottom line."
To explore the trend and offer insight to restaurant operators thinking about deploying the technology, the association has released "Restaurant Digital Signage ROI: Finding the break-even point."
The report takes a look at the numbers side of digital signage deployment and estimates the return on investment for different restaurant categories following installation of the technology.
Packed with data and expert insight from Drain and Richard Slawsky, editor of PizzaMarketplace.com and a contributor to FastCasual.com and QSRWeb.com, the report features everything operators need to know before taking the plunge and deploying digital signage, from hardware and connection tips to cost estimates and sales-uplift figures.
Slawsky, who wrote the report, believes now is the time for restaurant operators to consider adding this type of technology to their business model.
"Ready or not, digital menu boards are quickly becoming a major part of the quick-service and fast casual restaurant environments," he said in the report's introduction. "The digital-menu-board market is already a billion-dollar industry, and it has only recently gotten off the ground."
