Wendy's adds Double Stack to value menu

Wendy's adds Double Stack to value menu
Tags: Burger/Steak/BBQ, Food & Beverage, Trends / Statistics
August 28, 2008

DUBLIN, Ohio — Wendy's has announced the national introduction of a 99-cent Double Stack cheeseburger to its value menu. The company plans to aggressively promote the menu option, along with the popular 99-cent Junior Bacon Cheeseburger and 99-cent Crispy Chicken Sandwich.

"The Double Stack is a proven store traffic and sales driver," said Wendy's interim chief marketing officer Paul Kershisnik. "While the sandwich has been offered over the years in a number of U.S. markets, this will be the first time we have rolled it out nationally."

The Double Stack will feature two junior hamburger patties, cheese, ketchup, onion, mustard and pickles. The sandwich will replace the Stack Attack on Wendy's Value Menu.