DAVIS, Calif. — The University of California's Center for Weight and Health has released findings of new research that shows California adults could avoid gaining 2.7 pounds a year if calories were posted on fast-food menu boards statewide.
The analysis combines findings from two key sources to understand how calories posted on fast-food menu boards could shape the health of California. A 2008 New York City study found that patrons of fast-food restaurants where calorie counts were shown consumed 52 fewer calories per visit. And a 2007 consumer survey shows that California adults who eat at fast-food chains do so an average of 3.4 times per week.
Based on conservative math, the UC Berkeley Center for Weight and Health calculates that menu labeling of calories in California could reduce caloric intake by over 9,000 calories per person annually.
"Menu-board labeling has the potential to dramatically alter the trajectory of the obesity epidemic in California," UC Berkeley states in its report, "Potential Impact on Menu Labeling of Fast Foods in California." The analysis suggests that by posting calories on fast-food menu boards, California could shift from a net gain in weight each year to a net loss.
In just two decades, Americans have come to consume nearly half their calories away from home. Fast-food outlets, according to the analysis, are the largest single source of those meals. Unfortunately, knowledge of the nutrition content of fast food is hard to come by. "Even nutrition professionals underestimate the calories contained in meals typically available at fast-food restaurants by 200 to 600 calories," the analysis states.
The Center for Weight and Health analysis was conducted in cooperation with the California Center for Public Health Advocacy, an independent, nonpartisan, nonprofit organization leading efforts in California to understand and address the state's growing obesity crisis. The full paper is available online at www.publichealthadvocacy.org.
