SAN JOSE, Calif. — Cellfire Inc., a nationwide mobile-coupon and discount-offer service, has announced that Arby's will use its service to distribute mobile coupons redeemable at 250 restaurants throughout Atlanta, Birmingham, Ala., Dallas-Ft.Worth, Los Angeles, and Tampa-St. Petersburg, Fla.
Arby's is adding the mobile component to complement its traditional marketing-promotion strategy to reach consumers and enhance customer interaction with the brand.
Now through Aug. 30, 2008, Arby's is offering the following exclusive Cellfire mobile discount offers in the selected markets:
- Buy One Get One Free Beef 'n Cheddar sandwich
- $.79 Jamocha Shake
- Free Chicken Filet Sandwich with purchase of medium fry and medium drink
To access the mobile deals at Arby's and other discounts from Cellfire, consumers can register at Cellfire.com or send a text message with the keyword ARBYS to 22888.
Cellfire is a free service, although standard data or usage charges may apply depending on the carrier or data plan. While consumers can use text messages to initiate Cellfire registration and save offers for future use, Cellfire is not a text message coupon service.
