SCOTTSDALE, Ariz. — Cold Stone Creamery has announced the launch of its iMix America Ice Cream Creation Contest, an interactive and progressive contest engaging high school students and ice cream lovers nationwide.
From April 27 to June 16, 2008, applications were accepted at www.iMixAmerica.com from students currently attending high school and within close proximity to any of the brand's nearly 1,400 domestic stores. Applicants were recruited through the social networking sites MySpace and Facebook, as well as point-of-sale signage in Cold Stone Creamery locations nationwide.
Of the 9,476 students that applied, 1,000 were chosen to become iMix America contestants based on their answers to the application questionnaire which evaluates the individual's ability to market their custom ice cream creation. The advancing contestants were then asked to register their custom iMix America creation on the contest Web site, where they can access tools to promote the purchase of their Creation through their social networks.
Any guest who orders an iMix America Creation will be given a unique voting code which they can use to vote online at www.iMixAmerica.com. Based on the number of votes their signature Creation receives, contestants will progress through three competitive field-reducing brackets over five months ending Dec. 31, 2008. Voting for first bracket of the competition runs from Aug. 11 through Sept. 30.
The grand prize package, worth $30,000, includes automotive, travel, electronics and cellular products and services, which will be awarded in January 2009 at the Cold Stone Creamery headquarters in Scottsdale, Ariz.
Read also QSRs Face(book) forward.
