LOS ANGELES — Summit Entertainment has announced a partnership with NexCen Brands' MaggieMoo's Ice Cream & Treatery and Marble Slab Creamery to support its upcoming 3-D animated family-feature film "Fly Me to the Moon," to be released nationwide Aug. 15, 2008.
The partnership between Summit, MaggieMoo's and Marble Slab includes:
- The creation of the "Fly Me to the Moon" ice cream combination, "Marshmallow Moon Landing," which will be showcased in all MaggieMoo's and Marble Slab locations. The ice cream combination and the film will be supported by in-store and POS materials.
- MaggieMoo's and Marble Slab will donate $300 gift cards that will be used as prizes for a national "Fly Me to the Moon" promotional contest.
- MaggieMoo's and Marble Slab will offer its customers advance screening passes to the film.
- The inclusion of the "Fly Me to the Moon" trailer on the MaggieMoo's and Marble Slab Web sites.
- Sponsorship of the "Fly Me to the Moon" premiere, offering attendees ice cream and a chance to pose with Miss Maggie Moo, celebutante and spokescow for MaggieMoo's.
"Fly Me to the Moon" is the first animated film shot in 3-D and features three young flies who set off on a courageous mission to become the first insects on the moon. The film features the voice talents of Kelly Ripa, Christopher Lloyd, Nicollette Sheridan, Tim Curry, Ed Begley Jr., Adrienne Barbeau, Robert Patrick, Trevor Gagnon, Philip Daniel Bolden, David Gore, and Buzz Aldrin.
