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CINCINNATI, Ohio — White Castle System Inc. has announced the launch of a new Northlich-designed micro site designed for teens and young adults who crave the chain's mini cheeseburgers.
 
White Castle named Northlich as its digital agency of record in 2007 to maximize opportunities with social media and build relationships with online brand advocates. In addition to www.CraveIsCalling.com, Northlich also handles social media optimization, search engine optimization, analytics and e-mail marketing, according to a news release.
 

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