ATLANTA — Fletcher Martin, an integrated marketing communications agency, has created two interactive components for Arby's as part of the chain's first market test for an in-store and online-only campaign. The campaign highlights Arby's new Mini Snack sandwiches and runs through July 31, 2008, in Savannah, Ga., and Montgomery, Ala.
Created in PointRoll, the ads include a Snack Attack game where players must grab as many Arby's Mini Snacks as quickly as possible, as well as a revolving banner in which hungry customers move Mini Snack items around a rotating sphere to highlight their features.
The ads are running on www.yahoo.com, www.mail.yahoo.com, messenger.yahoo.com, shine.yahoo.com and Run of Network.
Fletcher Martin also created in-store POP to support the campaign. Arby's plans to extend the campaign to include more local market initiatives online.
