CARPINTERIA, Calif. — CKE Restaurants Inc. has announced it has raised more than $900,000 through its "Pink Star" May fundraising campaign for breast cancer awareness. During the three-week, in-store fundraiser, customers at Carl's Jr. and Hardee's restaurants across the United States donated to the campaign, in support of the National Breast Cancer Foundation (NBCF).
For each $1 donation, customers received a commemorative pink star cutout to personalize and place on a restaurant lobby display. Guests also received coupons to use toward future visits. Atlanta-based SynqSolutions Inc. donated the cost of all printed materials related to the Pink Star program.
CKE Restaurants executives, along with board members from both the Star Franchise Association (of Carl's Jr.) and the Independent Hardee's Franchise Association, will present the $900,000 check to Janelle Hail, CEO of the National Breast Cancer Foundation, on July 9, 2008. The donation will help the NBCF's ongoing program to offer free mammogram and treatment programs at hospitals and clinics in 25 states.
The "Pink Star" program was initiated in 2005 by the Carl's Jr. franchise body, the Star Franchise Association, and raised $175,000.
