CARPINTERIA, Calif. — Carl's Jr. has announced the addition of the Prime Rib Six Dollar Burger to its menu. The premium burger represents the chain's desire to set a new standard for quality fast food as well as redefine value in comparison to similar items available at sit-down restaurants, according to a press release.
The new high-end burger is the latest in the Carl's Jr. string of "meat-as-a-condiment" menu items, which have included the Pastrami Six Dollar Burger and the Philly Cheesesteak Six Dollar Burger. The newest meat-on-meat creation consists of a charbroiled, 100-percent Black Angus beef patty topped with thinly-sliced prime rib, melted Swiss cheese, grilled onions and horseradish sauce all on a toasted Ciabatta roll.
"While other chains are hopping on the value menu bandwagon and trying to lure customers with the smallest, lowest-quality burgers they make, we will keep giving our guests what they really crave: big, delicious, premium-quality burgers at a price that represents a real value compared to sit-down restaurants ... and you don't need to leave a tip," said Brad Haley, Carl's Jr. executive vice president of marketing.
To promote the burgers, Carl's Jr. created an ad campaign named "Fake Restaurant." The ads capture on hidden camera the true-life experiences of customers who believed they were eating high-priced burgers at a fancy restaurant — only to find out they were really enjoying Carl's Jr. Six Dollar Burgers.
To see the commercials, go to www.FakeRestaurant.com.
