• Study: Taco Bell, other ads don't detract from gaming experience

    Tags: Mexican
0 Comments
Next Generation: In-game advertising network IGA Worldwide has announced resutls of a study of more than 1,300 PC gaming participants on the effect of in-game advertising. Participating brand advertisers included Taco Bell, Jeep and Wrigley, while games were provided by Electronic Arts and Activision.
 
Conducted in participants' homes by linking the firm's proprietary measurement software with research trackers embedded within sample game discs, the study found that in most participants, in-game advertising did not make the gaming experience less enjoyable.
 

Related Content

Reader Comments

Add a Comment

We welcome your thoughtful comments. All comments will display your real name.

Want to participate in the discussion?

Or log in for complete access.

  • Clear
  • Post
Be the first to post a comment for this story.

Features

Sponsored by:

News

Blogs

User Comments

Products & Services

Scotsman Ice Machines

http://global.networldalliance.com/new/images/products/4869.png

4869/Scotsman-Ice-Machines

POP Design

http://global.networldalliance.com/new/images/products/4801.png

4801/POP-Design

Hiring

http://global.networldalliance.com/new/images/products/1860.png

1860/Hiring

On-Demand Digital Print Center

http://global.networldalliance.com/new/images/products/4496.png

4496/On-Demand-Digital-Print-Center

Social

http://global.networldalliance.com/new/images/products/4761.png

4761/Social

ChowNow Tablet

http://global.networldalliance.com/new/images/products/4989.png

4989/ChowNow-Tablet

LG M4225CCBA - 42" class (42.0" measured diagonally)

http://global.networldalliance.com/new/images/products/4312.png

4312/LG-M4225CCBA-42-class-42-0-measured-diagonally

Custom iPhone App

http://global.networldalliance.com/new/images/products/4983.png

4983/Custom-iPhone-App

Advanced Digital Signage Solutions

http://global.networldalliance.com/new/images/products/V_Family_150px.jpg

3955/Advanced-Digital-Signage-Solutions

Absence Management

http://global.networldalliance.com/new/images/products/1857.png

1857/Absence-Management

Foodservice Social Media Universe
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.
Infographic: Top 12 Benefits of Digital Menu Boards