• Burger King forms 'Incredible' promotion partnerships

    Tags: Burger/Steak/BBQ
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HOFFMAN ESTATES, Ill. — Burger King Corp. has partnered with Kmart, Universal Pictures and Marvel Entertainment for a marketing promotion supporting the June 13 release of Universal Pictures and Marvel Studios' upcoming action-thriller, The Incredible Hulk.
 
Burger King will serve as a partner by distributing a Kmart toy coupon through its Burger King Kids Meal, e-mail database and online at www.bk.com/hulk. Burger King also has created a line of six premiums for the Burger King Kids Meal, each of which capitalize on the strength and power of The Incredible Hulk.
 
The promotion runs through June 15, 2008.

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