Wendy's launches Frosty Shakes

Wendy's launches Frosty Shakes
Tags: Burger/Steak/BBQ, Food & Beverage, Operations Management
May 20, 2008

DUBLIN, Ohio — Wendy's has introduced a new line of hand-spun Frosty Shakes in three flavors: Vanilla Bean, Chocolate Fudge and Strawberry, all topped with whipped cream and a cherry. The Frosty Shakes are served with a straw, unlike the traditional Frosty, which has to be eaten with a spoon.

Beginning in early June, national advertising support will emphasize the premium quality of the Frosty shakes, which use five kinds of cocoa, real vanilla beans and sauce made from real strawberries.

In addition to the new shakes, Wendy's is introducing a Nestle Toll House Cookie Dough Twisted Frosty this month.