NexCen to offer Fresh&Atilde;&laquo;ns products

NEW YORK — NexCen Brands Inc., owner of the Marble Slab Creamery, MaggieMoo's, Pretzel Time, Pretzelmaker, and Great American Cookies franchised brands, has entered into a co-branding agreement with FreshÃ«ns Quality Brands, provider of freshly-blended fruit smoothies in more than 1,200 locations nationwide.

The companies have agreed to offer NexCen's pretzel and cookie franchisees the opportunity to add FreshÃ«ns smoothies in a co-branded store. The opportunity is available to approximately 650 NexCen franchised stores.

The NexCen-FreshÃ«ns strategic agreement also includes testing of co-branded ice cream and yogurt stores. The agreement is part of an ongoing initiative to expand the menus in NexCen's 1,250 franchised quick service restaurants.