Carvel launches Arctic Summer Sweepstakes

Carvel launches Arctic Summer Sweepstakes
Tags: Coffee/Bakery/Donut
May 7, 2008

ATLANTA — Carvel Ice Cream's spokeswhale, Fudgie, is breaking into mobile marketing with Carvel's Arctic Summer Sweepstakes.

He is asking consumers to text "FUDGIE" to 78247 to receive a coupon for one of several new blended coffees or Arctic Blenders, and a chance to win one of five 42-inch TVs. Additionally, consumers can visit www.carvel.com and play a virtual matching game for a chance to win a technology package that includes a 42-inch flat screen TV, surround sound system and HD DVD player, or $2,500; a laptop computer, or $1,000; or an 8GB MP3 player, or $250.

Carvel is encouraging consumers to participate in the Arctic Summer Sweepstakes from now until July 31, 2008.