MaggieMoo's intros new product packaging

MaggieMoo's intros new product packaging
Tags: Packaging
May 7, 2008

NEW YORK — NexCen Brands Inc., parent company of MaggieMoo's Ice Cream & Treatery, has unveiled a new package design for MaggieMoo's "to go" containers.

The new design showcases images of MaggieMoo's ice cream. The images are intertwined by idioms of "sharing" on the quart, and declarations of "just for me" on the pint. The new design also displays the MaggieMoo's logo, which spotlights mascot Miss Maggie Moo. The artwork is supported by a two-tone pattern exemplifying the brand's personality in magenta for the quart and blue for the pint.

Both the quart- and pint-size containers are labeled on the lid by hand as a reminder that MaggieMoo's ice cream is made fresh in the Treatery.