ATLANTA — Church's Chicken has tapped Atlanta-based Fletcher Martin as its agency of record for print and media advertising campaigns throughout the Eastern United States. The scope of work includes co-op management, media planning and buying and a direct mail program through FM's specialized Traffic Generators division.
FM already has begun immersing itself in the Church's brand with Andy Fletcher joining the agency's account leaders in attending the Church's Chicken 2008 Global Convention, where Church's outlined its strategic direction for 2008 and beyond. The convention brought the agency face-to-face with Church's executive team, key franchisees and restaurant management personnel.
As part of the new initiative, attendees were enlisted to deliver the brand's promise to their multicultural and diverse consumer base.
