White Castle to offer 87-minute burger sale

White Castle to offer 87-minute burger sale
Tags: Burger/Steak/BBQ, Food & Beverage, Operations Management
April 29, 2008

COLUMBUS, Ohio — In recognition of National Hamburger Month, which is celebrated in May, and the company's 87th anniversary, White Castle System Inc. will turn back the clocks for 87 minutes of vintage-priced burgers.

On May 27, White Castle will offer the company's Slyder burgers for 27 cents from 2 p.m. to 3:27 p.m., limit 10 burgers per customer. Selected locations in all White Castle restaurant markets will participate in the promotion.

White Castle opened its first restaurant in Wichita, Kan., in 1921, selling its burgers for 5 cents. The price of a Slyder didn't reach the 27-cent mark until the early 1980s. While prices have always varied from city to city, the average price of a White Castle hamburger today is 53 cents.