OKLAHOMA CITY — Oklahoma City Mayor Mick Cornett is joining with Taco Bell Corp. in a marketing campaign touting Taco Bell's reduced-fat menu and Cornett's challenge for city residents to shed 1 million pounds in 2008.
Taco Bell's new Fresco Menu, which includes nine items with less than nine grams of fat, has been dubbed the "Official Menu of the Mayor's Challenge."
Creed also announced that Taco Bell will reward residents of Oklahoma City with a free Fresco Beef Crunchy Taco when the OKC Million Challenge loses a total of 100,000 pounds, or 10 percent of its goal. Details of the free taco offer will be announced once the goal has been reached.
The partnership consists of both in-store marketing materials as well as an advertising campaign to encourage Oklahoma City residents to sign up for the Mayor's Challenge. Half page print advertisements will run in the Daily Oklahoman, as well as a Fresco sponsorship of the daily weight loss tracker on page two.
Fresco Menu items will be featured on www.thiscityisgoingonadiet.com. Both registered participants of the OKC Million Challenge and new registrants who have opted-in will receive a coupon good for a free Fresco Ranchero Chicken Soft Taco or a Fresco Steak Soft Taco at participating locations.
Special "Mayor's Challenge" point-of-purchase displays also will be featured in 42 Oklahoma City area restaurants, reaching about 35,000 customers a day. A life-sized standee of Mayor Cornett, holding the Fresco Menu, as well as updated counter cards, will greet customers at the counters in dining rooms. Drive-thru locations will feature "Mayor Challenge" information on Fresco Menu panels.
