Kershisnik, who joined Wendy's in March 2007 as senior vice president of marketing strategy and innovation, reports directly to chief executive officer and president Kerrii Anderson. He is responsible for research and development, strategic insights, operations innovation, brand marketing, field marketing, media, diversity marketing and creative/advertising production. He will continue to serve on the corporation's strategic planning council. Kershisnik's background includes positions at brands such as Pizza Hut/PepsiCo, General Mills, Sprint and Mrs. Fields Famous Brands.
Prior to joining Wendy's in 2000, Holtcamp managed the seafood business for Aurora Foods in St. Louis
Wendy's has hired Spencer Stuart to conduct a national search for Wendy's permanent chief marketing officer. Kershisnik remains a candidate to replace Ian Rowden, who left the company at the end of 2007 for personal reasons.
