WILBRAHAM, Mass. — Friendly's Restaurants has announced that it has named Zimmerman Advertising of Fort Lauderdale, Fla., as its advertising agency of record.
Zimmerman Advertising, an Omnicom Group company, is the 15th-largest advertising agency in the United States, with more than 1,000 full-time associates and offices throughout the country, including New York, Los Angeles, Chicago, Dallas, San Francisco, Atlanta and Washington, D.C.
Friendly's began a comprehensive agency review for the $25 million account in October utilizing Pile and Company Consulting of Boston, Mass. Five agencies initially were considered. Of three finalists, Zimmerman was awarded the account.
The agency's responsibilities will include strategic planning, creative, media and production services.
