Wendy's in CMO search

Wendy's in CMO search
Tags: Burger/Steak/BBQ, Food & Beverage, Operations Management
December 9, 2007

DUBLIN, Ohio — Wendy's International Inc. is conducting a national search for a new chief marketing officer to replace Ian Rowden, who is resigning as CMO to return to his native Australia.

Paul Kershisnik, senior vice president of marketing strategy and innovation, and Bob Holtcamp, vice president of brand management, will lead Wendy's marketing on an interim basis.

Kershisnik is responsible for research and development, strategic insights and innovation. Holtcamp will continue to manage Wendy's brand group, the company's product-driven menu strategy and the consumer-driven restaurant experience. He also will continue to manage the creative and messaging strategy with Wendy's advertising agencies and will oversee field marketing.