CHEYENNE, Wyo. — Taco John's has brought back its Nachos Navidad promotion for the 12th consecutive year.
A portion of the sales of Taco John's seasonal version of Super Nachos will benefit multiple local charities under the "Eat Until It Helps" campaign banner. Green- and red-colored chips are fried fresh daily at each location and then served with specially seasoned beef and beans, nacho cheese sauce, shredded cheddar cheese, tomatoes, black olives, guacamole and sour cream.
Donations are made at the local level and cash donations have reached hundreds of thousands of dollars over the life of the program, according to a news release.
"The motivation behind Nachos Navidad has captured our hearts," said Barry Sims, president/CEO of Taco John's International Inc. "We're proud of the campaign's legacy and especially proud of the generous manner in which our customers lend their support each year."
This charitable effort was spearheaded in the beginning by a North Dakota franchisee, Mike Sartwell, who tied in with the Cystic Fibrosis Association of North Dakota because of the organization's help with the treatment of his daughter's illness. Taco John's implemented the program after Sartwell addressed the national Taco John's franchisee convention and shared his daughter's courageous story.
"Nachos Navidad continues to grow every year. I'm always amazed at the generosity of our customers and the support that we see from the media," said Sartwell. "Because so many people and organizations get behind this cause, we've tripled our contributions over the lifespan of the program and give even greater exposure to the Cystic Fibrosis Association."
Charities have included the American Cancer Society, Salvation Army, Cystic Fibrosis Association, Big Brothers Big Sisters, American Red Cross, Special Olympics, the American Diabetes Association and local schools and food banks.
The promotion runs through Dec. 30, 2007.
