BOSTON — More than 100 Subway restaurants in Buffalo, N.Y., are offering preferred customers cell phone-based, real-time alerts and coupons via the new My Subway Mobile program.
 
A partnership between the Subway Franchisee Advertising Fund Trust and Modiv Media, provider of retail interactive-media delivery solutions, led to the promotion designed to drive traffic and offer customers periodic coupons and last minute specials via cell phones.
 
In August 2006, Subway launched My Subway Mobile in 12 Buffalo locations. Some locations saw a 50 percent coupon redemption rate on the initial run, according to a news release.
 
Customers in the Buffalo area can sign up at any one of the participating 107 Subway locations or text the code "sub030" from their cell phone to 35562. Every customer who enrolls will receive a free 6-inch sub with the purchase of a 32 ounce drink.

Related Content

User Comments – Give us your opinion!
Products & Services

Rotisseries

http://global.networldalliance.com/new/images/products/6283.png

6283/Rotisseries

LG 84WS70MS-B

http://global.networldalliance.com/new/images/products/6417.png

6417/LG-84WS70MS-B

Low Cost ATM

http://global.networldalliance.com/new/images/products/RL2000_100.gif

1019/Low-Cost-ATM

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

LG 42WS50MS-B

http://global.networldalliance.com/new/images/products/6441.png

6441/LG-42WS50MS-B

Digital Signage & Kiosk Software - Nanopoint

http://global.networldalliance.com/new/images/products/2259.png

2259/Digital-Signage-Kiosk-Software-Nanopoint

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

ReadyHire- a full-service recruitment approach for restaurants

http://global.networldalliance.com/new/images/products/6351.png

6351/ReadyHire-a-full-service-recruitment-approach-for-restaurants

Scala Advanced Analytics

http://global.networldalliance.com/new/images/products/6169.png

6169/Scala-Advanced-Analytics

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.