DUBLIN, Ohio — Wendy's International and Berjaya Corp. Berhad announced today that they have signed a development agreement to build Wendy's restaurants in Malaysia.
Berjaya plans to open the first of these restaurants in Kuala Lumpur in late 2007 or early 2008 and will continue development in the Klang Valley region and other cities over the next 10 years. The new franchisee expects to open more than 70 Wendy's restaurants in Malaysia.
Berjaya currently operates the Starbucks and Kenny Rogers Roasters franchises in Malaysia, as well as Borders bookstores. Based in Kuala Lumpur, Berjaya is a diversified, publicly traded company with businesses including, hotels and resorts, food and beverage companies, financial services, consumer marketing and manufacturing, among others.
Wendy's recently established an office in Hong Kong to serve franchise partners, suppliers and staff throughout the region and to prepare for expansion into new markets. Wendy's opened its first restaurant in Asia in 1980 and has approximately 150 restaurants in the Asia-Pacific region.
