IRVINE, Calif. — Taco Bell has announced the 2007 class of Feed the Beat. The 50 bands will receive $500 in free Fourthmeals — the late night meal between dinner and breakfast.
"These bands are constantly touring and look to Fourthmeal as a dependable after-show meal when many other establishments have closed," said David Ovens, chief marketing officer of Taco Bell Corp. "Their passion for creating great music mirrors our passion for serving great food."
Hundreds of bands submitted applications in August and were selected over the past few weeks after a national audition. According to a news release, Taco Bell looked for up-and-coming indie rock bands with a passion for touring, a solid fan base and tour history and that are on the road this fall.
Asked why Taco Bell should partner with their band, Atlanta-based band Manchester Orchestra said, "We have spent more money collectively on Taco Bell than we have on guitar strings."
