Burger King to offer cell phone games

MIAMI — Burger King Corp. has announced a licensing arrangement with Seattle-based mobile-content provider Mobliss Inc. to create downloadable cell phone games featuring Burger King branded content, including the King.

The initial game currently in development will feature players vying for the role of the King's protégé by facing challenges and progressing in the virtual world of a Burger King-themed city. As various tasks are completed successfully, points are earned, advanced levels are unlocked and gamers face more difficult challenges.

Burger King Corp. plans to promote the games through in-restaurant signage and packaging. Customers can send a text message to download and purchase the games, scheduled to launch in spring 2008.