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USA Today: Red wigs popularized by a Wendy's television commercial are going local.
 
Last week, 5,000 red, pigtail wigs were sent to local restaurant managers and public relations officials for store employees to wear. "Hired heads" also are being sent to sports or entertainment events.
 
Customers can insert their heads in big cardboard placards with pigtail-framed cutouts.
 
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