IRVINE, Calif. — El Pollo Loco has announced the debut of two new tacos, crunchy and soft.
El Pollo Loco's new crunchy tacos are stuffed with flame-grilled chicken and topped with lettuce and shredded cheese. El Pollo Loco's new soft tacos start with a warm flour tortilla filled with citrus-marinated flame-grilled chicken and topped with lettuce, shredded cheese, sour cream, cilantro, Cotija cheese and pico de gallo.
El Pollo Loco will communicate the availability of its new Chicken Tacos through a multimedia campaign that includes general market and Spanish-language television ads in select West Coast markets beginning Aug. 6. In addition to television and radio advertising, a wide mix of point-of-purchase vehicles will be used, including roof banners, translites, window clings and drive-thru communication.
Accompanying the debut of its new crunchy and soft tacos, El Pollo Loco is launching a special Web site, www.locotacolover.com, that features out-takes from the latest taco television commercial and invites taco lovers to take the Loco Taco Lovers Personality Test; post pictures of themselves and their friends enjoying their favorite tacos on Show Us Your Taco Love; or simply connect with fellow taco lovers at Taco To Me Baby. The Web site also offers a buy one-get one free coupon for El Pollo Loco's new tacos.
