VENICE BEACH, Calif. — McDonald's is connecting young adults across the country with a new music program called McDonald's Live, a free 10-city concert tour featuring recent music releases and emerging recording artists.
The tour kicks off July 26 at 6:30 p.m. in Venice Beach, Calif., with a headline performance by Ne-Yo, winner of the 2007 BET Best R&B Male Artist of the Year award and Grammy nominated artist. Ne-Yo will perform his chart-topping single, "Because of You" and other songs from his new album.
Additionally, Kenna, an up-and-coming artist whose album is set to release Sept. 11, will open the tour. After the tour launches in Venice Beach, it will continue to nine cities across the U.S., where concerts will be performed free for fans in the parking lots of McDonald's restaurants.
McDonald's Live performances will be promoted on Yahoo! Music. Additionally, top music network MTV will showcase content via its programming, live appearances and concert clips. McDonald's Live, Yahoo! Music and MTV also will be featured on the back of McDonald's large and medium French fry boxes beginning Aug. 8.
