COLUMBIA, Md. — MaggieMoo's International announced that Maggie, its seven-foot-tall spokescow will celebrate her birthday with a charitable extravaganza during July's National Ice Cream month.
Throughout the month of July, MaggieMoo's will partner with Starlight Starbright Children's Foundation, an organization committed to helping seriously ill children and their families, to host a series of charitable events in celebration of Maggie's birthday. Participating treateries will invite customers to donate gifts for Maggie's birthday, which will then be delivered to the children served by local chapters and office of the Starlight Starbright organization.
Maggie will celebrate her birthday at select Starlight Starbright "Hospital Happenings" — visits to local hospitals during which she will personally deliver gifts and a MaggieMoo's Ice Cream Dream Cake to pediatric patients. For Starlight children not in the hospital, select MaggieMoo's Treateries will host "Great Escapes," special events where seriously ill children and their families will be invited to enjoy VIP treatment, free ice cream and the chance to reconnect as a family outside the medical setting.
As part of Maggie's birthday celebration, Maggie will end her birthday extravaganza on July 28, 2007, at the star-studded "Super Saturday" event hosted by Donna Karan, InStyle Magazine and Kelly Ripa in the Hamptons, N.Y., to benefit the Ovarian Cancer Research Fund. Children and their parents will be invited to join Maggie in the celebration, which will include a birthday cake, traditional birthday games and ice cream cupcakes.
