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ATLANTA — Church's Chicken has introduced an incentive program dubbed Count Your Chickens Before They Hatch, where franchisees who sign a new development agreement before Sept. 15 will receive discounted royalty rates through 2009 when they commit to develop five stores.
 
The first new franchisees to express interest in the program, Chris and Tessie Happ, plan to open five Church's restaurants in the Laurel, Miss. area.
 

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